In a world where the majority of business has shifted into a digital space, tracking your marketing performance is more important than ever. This is a perfect time to evaluate your current tracking process or develop one to implement for your organization. It takes a little bit of time and research to get your baselines, depending on what platform you use for distribution and tracking, but once you have the data, you’ll be ready to track change over time!
LEVY supports your mission to grow faster, enter new markets and launch new products or services. It enables us to think strategically to lay a solid foundation, focus sharply with the best tools and processes available, and act quickly to deliver results.
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Return on Marketing Investment
Because Marketing Must Go On, here are some tips and resources related to leadership, communications and operations that we've found useful over the past few weeks.
They touch on and prioritize some of the core values we hold at LEVY and that we've used to guide our decisions during this challenging time: stability, quality, value and efficiency. By focusing on these values as we seek answers, we've found it easier to identify what solutions work best for us and our customers.
We hope that they will help you to make your business thrive and make your marketing count.
How Does It Drive Top-Line Growth?
A 3-Step Methodology
ROMI or Return on Marketing Investment is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing dollars invested. Quite simply, ROMI is the cash flow you’ve generated for every dollar spent on marketing.