Blog

How to Define the Metrics that Make Your Marketing Count

To help you plan your marketing activities, whether you're embarking on a new campaign or planning for a new fiscal year, we've developed a calculator that uses your goals and current activities. 

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Join the Movement #marketingmustgoon

 

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Innovative Marketing in Downturns [4 Powerful Examples]

When we talk about #MarketingMustGoOn, we know that it can sound intimidating. What do you say? How do you strike the right tone? Where are the lines between effective, aggressive and insensitive? 

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Marketing Must Go On: Preparing for the "New Normal" [Join the Movement]

I hope you and your loved ones are well and staying safe. In this post, I'd like to expand upon the recent Pittsburgh Technology Council One Mic Stand interview I did with Jonathan Kersting (thanks!) on April 14th.

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How to Operate During a Crisis: Tips & Resources for Businesses

Because Marketing Must Go On, here are some tips and resources related to leadership, communications and operations that we've found useful over the past few weeks. They touch on and prioritize some of the core values we hold at LEVY and that we've used to guide our decisions during this...

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Importance of Marketing Right Now, [4 Tips]

It’s impossible to sugarcoat; things are unsteady for so many of our fellow neighbors, friends, colleagues, communities, and peers right now. The current Coronavirus pandemic is uncharted territory leaving many individuals and businesses in fear for what’s to come and weary of what the future...

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Do You Need to Boost Your Traditional Marketing? Here Are 4 Digital Tactics to Help

You don't need me to tell you that things are changing quickly these days. We're all seeing trade events get canceled and new business meetings moved to video conferences. But one thing hasn't changed: the need to reach coworkers, customers and prospects with specific, meaningful communication,...

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Make Your Marketing Count: 6 Steps on [HOW to Start Today]

One of the critical challenges I continue to hear from leaders of B2B companies is that they have little to no idea of how much any marketing campaign generates in orders and profits. Lots of great reports, but the bottom line is that we can't seem to correlate effort to payback. "Make Your...

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3 Tips on What to Do to “Make Your Marketing Count”

Last week, in my previous blog, I talked about the WHY of Making Your Marketing Count. This week, we’ll dive into the WHAT, and next week we'll look at the HOW.In my career, I learned a few lessons the hard way: Understanding the magnitude of the growth challenge Focusing quickly on what I...

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3 Reasons Why you Should Make your Marketing Count

  About seven years ago, at a previous employer, my team and I were leading one of the most significant programs launched in the industry. It was disruptive, utterly different than any other competitor's offering, and aimed at an emerging demographic we weren't used to communicating with at the...

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