Blog

4 Easy and Simple Ways to Implement Marketing Automation

The days are flying by, and time seems to be slipping through your fingers when you’re trying to market your company as a one-member marketing team. While keeping up with the competition is your bread and butter, the idea of introducing more software, technology, and systems to keep up just...

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Marketing Automation: the What and Why It’s So Important

What is Marketing Automation? Marketing automation is a business process that uses online software platforms and related technologies to assist marketers with automating processes throughout the sales cycle, or buyer’s journey as it’s increasingly called these days. Marketing automation software...

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Want to Make the Most out of Your Marketing Budget? Here are 7 Simple Ways.

It's your first day back from your blissful holiday break and you're sipping your hot coffee and then BAM...your boss hands you your annual budget. You thought you had more time to ease into the new year, but alas it is time to get back to work. How could you possibly get all of your marketing...

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Virtual Learning? Online Videos are the way to go!

Over the past few months, our team has been watching videos to earn HubSpot certifications in Inbound Marketing, Sales, and Marketing Automation Software. For me, it was both scary and exciting as I have not studied in the true sense of the word since my college days, and let's say that they...

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LEVY Holiday Cards Through the Ages

Every year, we challenge our Senior Art Director, Dan Kerekes, with creating a fresh, entertaining holiday card to wish our clients, vendors, and partners a happy holiday season. He always blows us away with a handful of Manufacturing + Tech-inspired designs and our staff votes to choose the...

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Becoming a Business Owner Fulfills a Dream

When my husband, Francois, and I meet new people at business functions or parties, they ask us what we do. Usually, we tell them we own a marketing firm in Downtown Pittsburgh, and they don’t ask additional questions.

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7 Features that Will Make People Read Your Content

In these times of having so much information at our fingertips (too much in many people’s opinions), it’s easy to create content. It’s more challenging, however, to develop content that people want to read, and which helps you achieve increases in traffic to your website, including clicks,...

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Market Mapping & In-Depth Market Research Bridge Gap Between B2B Marketing & Sales

  Are you hearing or thinking about the following at work? We have too many unqualified leads from our campaigns. Sales teams are frustrated spending too much time chasing low probability prospects. We don’t have enough leads from our campaign, and it seems like we are ineffective in reaching...

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Social Media Engagement is Mandatory in Today's B2B World

As a social media ambassador for many of our clients and ourselves, I often sense our clients’ hesitation to be on social media platforms except LinkedIn. In our world of industrial and tech companies, the primary marketing tool is promoting products and services, usually through trade media....

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The LEVY Experience - An Intern's Perspective

At LEVY, we specialize in strategizing, creating, executing, and automating. As an intern this summer, LEVY has also added one more capability to its range of services: Educating. Prior to becoming an intern at LEVY, I was unfamiliar with business-to-business (B2B) marketing firms.  In many...

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