Blog

LEVY Holiday Cards Through the Ages

Every year, we challenge our Senior Art Director, Dan Kerekes, with creating a fresh, entertaining holiday card to wish our clients, vendors, and partners a happy holiday season. He always blows us away with a handful of Manufacturing + Tech-inspired designs and our staff votes to choose the...

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Becoming a Business Owner Fulfills a Dream

When my husband, Francois, and I meet new people at business functions or parties, they ask us what we do. Usually, we tell them we own a marketing firm in Downtown Pittsburgh, and they don’t ask additional questions.

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7 Features that Will Make People Read Your Content

In these times of having so much information at our fingertips (too much in many people’s opinions), it’s easy to create content. It’s more challenging, however, to develop content that people want to read, and which helps you achieve increases in traffic to your website, including clicks,...

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Market Mapping & In-Depth Market Research Bridge Gap Between B2B Marketing & Sales

  Are you hearing or thinking about the following at work? We have too many unqualified leads from our campaigns. Sales teams are frustrated spending too much time chasing low probability prospects. We don’t have enough leads from our campaign, and it seems like we are ineffective in reaching...

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Social Media Engagement is Mandatory in Today's B2B World

As a social media ambassador for many of our clients and ourselves, I often sense our clients’ hesitation to be on social media platforms except LinkedIn. In our world of industrial and tech companies, the primary marketing tool is promoting products and services, usually through trade media....

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The LEVY Experience - An Intern's Perspective

At LEVY, we specialize in strategizing, creating, executing, and automating. As an intern this summer, LEVY has also added one more capability to its range of services: Educating. Prior to becoming an intern at LEVY, I was unfamiliar with business-to-business (B2B) marketing firms.  In many...

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The need to Replicate the Instant Gratification Experience

Since 2005, the beginning of the Digital Era, change has been sweeping through the manufacturing world at a pace rarely seen before, and those changes have accelerated tremendously over the past five years. As a result, the shop floor is becoming increasingly automated, as is the sales process...

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5 Key Factors to Keep Marketing Plans on Track

Whether you’re introducing a product that’s been upgraded or a new product to a new market, there are five key factors that impact the probability of your product’s success – that’s a properly implemented marketing plan. Here are two types of plan scenarios that are dependent on executive...

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Professional Approach to SEO in 6 Steps

Here’s a professional approach to SEO for reaching customers & prospects in a B2B environment. It includes creating search goals, establishing a baseline, improving your site’s health, aligning & enhancing your site’s text, maintaining fresh, helpful content & continually assessing your site.

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How Inbound Marketing Builds Your Company’s Brand

The process of adaptation within the marketplace is constant. Inbound marketing is the adaptive response to changes in the purchasing process. It can also help build your brand by giving you more online visibility. Once you start implementing Inbound Marketing as part of your larger marketing...

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