Blog

The 6 Marketing Metrics Your Boss Actually Cares About

As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates… and the list goes on and on. When...

Read More

How to Make Peace Between Marketing and Sales

Why it's crucial to get your marketing and sales teams rowing in the same direction and how to do it. The relationship between marketing and sales departments is often wrought with competition, disputes over credit and finger pointing. Who isn't pulling their weight? Who gets to claim what sale...

Read More

What Building Blocks Do You Need to Accomplish Your Goals?

Here we are, already in the second month of 2020 and it feels like January was a blur. Anyone else feel the same? Some of you are only now thinking through your goals for the year now that you've settled in after a nice holiday break and annual meetings galore that filled your calendars. Goal...

Read More

How to Elevate Your Budget: Marketing Automation Can Help

How can marketing automation impact my marketing and sales plans? In truth, marketing automation is an enabler, not THE answer. I’d like to break this question into three parts: planning, staffing, and executing.

Read More

4 Easy and Simple Ways to Implement Marketing Automation

The days are flying by, and time seems to be slipping through your fingers when you’re trying to market your company as a one-member marketing team. While keeping up with the competition is your bread and butter, the idea of introducing more software, technology, and systems to keep up just...

Read More

Marketing Automation: the What and Why It’s So Important

What is Marketing Automation? Marketing automation is a business process that uses online software platforms and related technologies to assist marketers with automating processes throughout the sales cycle, or buyer’s journey as it’s increasingly called these days. Marketing automation software...

Read More

Want to Make the Most out of Your Marketing Budget? Here are 7 Simple Ways.

It's your first day back from your blissful holiday break and you're sipping your hot coffee and then BAM...your boss hands you your annual budget. You thought you had more time to ease into the new year, but alas it is time to get back to work. How could you possibly get all of your marketing...

Read More

Virtual Learning? Online Videos are the way to go!

Over the past few months, our team has been watching videos to earn HubSpot certifications in Inbound Marketing, Sales, and Marketing Automation Software. For me, it was both scary and exciting as I have not studied in the true sense of the word since my college days, and let's say that they...

Read More

LEVY Holiday Cards Through the Ages

Every year, we challenge our Senior Art Director, Dan Kerekes, with creating a fresh, entertaining holiday card to wish our clients, vendors, and partners a happy holiday season. He always blows us away with a handful of Manufacturing + Tech-inspired designs and our staff votes to choose the...

Read More

Becoming a Business Owner Fulfills a Dream

When my husband, Francois, and I meet new people at business functions or parties, they ask us what we do. Usually, we tell them we own a marketing firm in Downtown Pittsburgh, and they don’t ask additional questions.

Read More