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Make Your Marketing Count: 6 Steps on [HOW to Start Today]

One of the critical challenges I continue to hear from leaders of B2B companies is that they have little to no idea of how much any marketing campaign generates in orders and profits. Lots of great reports, but the bottom line is that we can't seem to correlate effort to payback. "Make Your...

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3 Tips on What to Do to “Make Your Marketing Count”

Last week, in my previous blog, I talked about the WHY of Making Your Marketing Count. This week, we’ll dive into the WHAT, and next week we'll look at the HOW.In my career, I learned a few lessons the hard way: Understanding the magnitude of the growth challenge Focusing quickly on what I...

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3 Reasons Why you Should Make your Marketing Count

  About seven years ago, at a previous employer, my team and I were leading one of the most significant programs launched in the industry. It was disruptive, utterly different than any other competitor's offering, and aimed at an emerging demographic we weren't used to communicating with at the...

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Strategic Marketing: 4 Steps to a Balanced Approach [2020]

Growing in slow to uncertain market conditions calls for a balanced approach Throughout my career, I had the privilege to interact with many leaders in the Industrial/Manufacturing sector. Our discussions on business conditions netted one common theme: We need more growth. The underlying...

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The 6 Marketing Metrics Your Boss Actually Cares About

As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates… and the list goes on and on. When...

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How to Make Peace Between Marketing and Sales

Why it's crucial to get your marketing and sales teams rowing in the same direction and how to do it. The relationship between marketing and sales departments is often wrought with competition, disputes over credit and finger pointing. Who isn't pulling their weight? Who gets to claim what sale...

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What Building Blocks Do You Need to Accomplish Your Goals?

Here we are, already in the second month of 2020 and it feels like January was a blur. Anyone else feel the same? Some of you are only now thinking through your goals for the year now that you've settled in after a nice holiday break and annual meetings galore that filled your calendars. Goal...

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How to Elevate Your Budget: Marketing Automation Can Help

How can marketing automation impact my marketing and sales plans? In truth, marketing automation is an enabler, not THE answer. I’d like to break this question into three parts: planning, staffing, and executing.

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4 Easy and Simple Ways to Implement Marketing Automation

The days are flying by, and time seems to be slipping through your fingers when you’re trying to market your company as a one-member marketing team. While keeping up with the competition is your bread and butter, the idea of introducing more software, technology, and systems to keep up just...

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Marketing Automation: the What and Why It’s So Important

What is Marketing Automation? Marketing automation is a business process that uses online software platforms and related technologies to assist marketers with automating processes throughout the sales cycle, or buyer’s journey as it’s increasingly called these days. Marketing automation software...

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