LEVY supports your mission to grow faster, enter new markets and launch new products or services. It enables us to think strategically to lay a solid foundation, focus sharply with the best tools and processes available, and act quickly to deliver results.
Subscribe to the LEVY Blog
Because Marketing Must Go On, here are some tips and resources related to leadership, communications and operations that we've found useful over the past few weeks.
They touch on and prioritize some of the core values we hold at LEVY and that we've used to guide our decisions during this challenging time: stability, quality, value and efficiency. By focusing on these values as we seek answers, we've found it easier to identify what solutions work best for us and our customers.
We hope that they will help you to make your business thrive and make your marketing count.
Last week, in my previous blog, I talked about the WHY of Making Your Marketing Count. This week, we’ll dive into the WHAT, and next week we'll look at the HOW.
In my career, I learned a few lessons the hard way:
- Understanding the magnitude of the growth challenge
- Focusing quickly on what I could influence, and
- Developing and executing on SMART objectives.
Below, we'll take an in-depth look at each of those factors.
About seven years ago, at a previous employer, my team and I were leading one of the most significant programs launched in the industry. It was disruptive, utterly different than any other competitor's offering, and aimed at an emerging demographic we weren't used to communicating with at the time.
It's your first day back from your blissful holiday break and you're sipping your hot coffee and then BAM...your boss hands you your annual budget. You thought you had more time to ease into the new year, but alas it is time to get back to work. How could you possibly get all of your marketing initiatives done with the number that was just dropped on your desk you ask? We’ve put together some tips on how to make the most of your marketing budget. In this post, you’ll learn:
Whether you’re introducing a product that’s been upgraded or a new product to a new market, there are five key factors that impact the probability of your product’s success – that’s a properly implemented marketing plan. Here are two types of plan scenarios that are dependent on executive sponsorship and a dedicated project leader.