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Lead Generation

Not sure how to track your marketing campaigns? Here are the top 5 KPIs for Marketers

In a world where the majority of business has shifted into a digital space, tracking your marketing performance is more important than ever. This is a perfect time to evaluate your current tracking process or develop one to implement for your organization. It takes a little bit of time and research to get your baselines, depending on what platform you use for distribution and tracking, but once you have the data, you’ll be ready to track change over time!

Picture of Francois Gau Francois Gau Jun 9, 2020 9:52:34 AM

You've Got Your Top-of-Funnel Goal: Now What?

So, you've learned all about the metrics that make your marketing count. You've used the marketing calculator to determine the makeup of your funnel that will get you to your sales goal for the year. You have the (sometimes daunting) number of impressions you'll need to get started and to put you on the path for success further down the funnel.

Picture of Amanda Uhme Amanda Uhme Jun 2, 2020 11:13:31 AM

Importance of Marketing Right Now, [4 Tips]

It’s impossible to sugarcoat; things are unsteady for so many of our fellow neighbors, friends, colleagues, communities, and peers right now. The current Coronavirus pandemic is uncharted territory leaving many individuals and businesses in fear for what’s to come and weary of what the future looks like. 

Emily McLaughlin Apr 7, 2020 11:22:08 AM

Make Your Marketing Count: 6 Steps on [HOW to Start Today]

One of the critical challenges I continue to hear from leaders of B2B companies is that they have little to no idea of how much any marketing campaign generates in orders and profits. Lots of great reports, but the bottom line is that we can't seem to correlate effort to payback. "Make Your Marketing Count" is all about accountability, responsibility, and results.
Picture of Francois Gau Francois Gau Mar 23, 2020 6:40:31 PM

3 Tips on What to Do to “Make Your Marketing Count”


Last week, in my previous blog, I talked about the WHY of Making Your Marketing Count. This week, we’ll dive into the WHAT, and next week we'll look at the HOW.

In my career, I learned a few lessons the hard way:

  • Understanding the magnitude of the growth challenge
  • Focusing quickly on what I could influence, and
  • Developing and executing on SMART objectives.

Below, we'll take an in-depth look at each of those factors.

Picture of Francois Gau Francois Gau Mar 16, 2020 3:15:47 PM

3 Reasons Why you Should Make your Marketing Count

 

About seven years ago, at a previous employer, my team and I were leading one of the most significant programs launched in the industry. It was disruptive, utterly different than any other competitor's offering, and aimed at an emerging demographic we weren't used to communicating with at the time.

Picture of Francois Gau Francois Gau Mar 7, 2020 8:01:57 AM
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