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LEVY supports your mission to grow faster, enter new markets and launch new products or services. It enables us to think strategically to lay a solid foundation, focus sharply with the best tools and processes available, and act quickly to deliver results.

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The LEVY Experience - An Intern's Perspective

At LEVY, we specialize in strategizing, creating, executing, and automating. As an intern this summer, LEVY has also added one more capability to its range of services: Educating.

Prior to becoming an intern at LEVY, I was unfamiliar with business-to-business (B2B) marketing firms.  In many ways, LEVY has educated me on how B2B marketing firms operate.  Working in a B2B marketing firm for the first time has been fascinating.

Adam Pasay Sep 2, 2019 10:18:34 AM

The need to Replicate the Instant Gratification Experience

Since 2005, the beginning of the Digital Era, change has been sweeping through the manufacturing world at a pace rarely seen before, and those changes have accelerated tremendously over the past five years.

As a result, the shop floor is becoming increasingly automated, as is the sales process with the growing use of marketing automation software platforms such as HubSpot. Both of those changes are largely the result of improvements in computer technology, including the internet of things (IoT), machine learning, AI… which is accelerating the pace of automation, and The Amazon Experience.

Picture of Francois Gau Francois Gau Jun 13, 2019 10:06:27 AM

Professional Approach to SEO in 6 Steps

Here’s a professional approach to SEO for reaching customers & prospects in a B2B environment. It includes creating search goals, establishing a baseline, improving your site’s health, aligning & enhancing your site’s text, maintaining fresh, helpful content & continually assessing your site.

Picture of Francois Gau Francois Gau May 1, 2019 10:30:17 AM

What Is ROMI?

How Does It Drive Top-Line Growth?

A 3-Step Methodology

ROMI or Return on Marketing Investment is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing dollars invested. Quite simply, ROMI is the cash flow you’ve generated for every dollar spent on marketing.

Picture of Francois Gau Francois Gau May 1, 2019 10:29:47 AM

Bridging the Gap Between B2B Marketing & Sales is a 6-Step Process

Traditionally, marketing has been a process that’s largely creative and intuitive. There’s still plenty of room for compelling visual images and persuasive text, but the increased availability of software that quantifies market conditions and customer behavior has infused marketing with much-needed data on which to base strategies and tactics.  To dig deeper into this topic of critical importance, click below to download our white paper and brochure.

Picture of Francois Gau Francois Gau Feb 18, 2019 11:34:12 AM

Bridging B2B Market & Sales Requires New Ways

To eliminate the disconnect between marketing (creating awareness) and sales (generating leads & turning prospects into customers), it’s necessary to make Marketing Automation (MA) the focus of your promotional strategies. Learn more by downloading our easy-to-read white paper and brochure, which contain diagrams and other illustrations that should help you see how you can get more bang for your marketing bucks.

Picture of Francois Gau Francois Gau Jan 8, 2019 11:33:46 AM

B2B Market & Sales is Essential to Your Success

  • Frustrated by chasing too many unqualified prospects?
  • Campaigns not yielding enough leads? Spending a lot on digital marketing but don’t rank high on search engines?
  • Don’t know how much your campaigns are generating in orders and profits?

If any of those questions apply to you, it’s time to make your marketing dollars count by bridging the gap between marketing and sales. Learn more by downloading our white paper and brochure that are content-rich, yet easy to digest.

Picture of Francois Gau Francois Gau Dec 17, 2018 2:39:09 PM

Value of Social Media in B2B Marketing

Social Media Can Provide Value to Manufacturers

Among manufacturers these days, there’s debate about whether LinkedIn, Facebook and Twitter add value to marketing campaigns. In a nutshell, there’s value in using all three platforms as complements to traditional marketing strategies and tactics, as well as having a Blog page on your website that you update regularly. Social media channels can also serve as convenient portals for customer service.

Picture of Francois Gau Francois Gau Nov 1, 2018 10:30:01 AM
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