Freshen Up Your Marketing Strategies with ABM!
The customer’s digital journey begins early. In fact, much earlier than ever before due to 3 major forces converging:
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Posts by
Francois Gau
Converting is Why You Play
After watching the recent Super Bowl, I began thinking about the similarities between running a successful football team and converting prospects to customers.
Is Customer Experience a Function of People Experience?
Quoting the excellent work of James L. Heskett and team in the article “Putting the Service-Profit Chain to Work"
Virtual Tour Makes Meaningful Connections Possible During Pandemic & Beyond
Customers Can’t Come to You? You Can’t Visit Customers? Now What?
Time to Rethink Importance of Face-to-Face Meetings
by Francois Gau
Not sure how to track your marketing campaigns? Here are the top 5 KPIs for Marketers
In a world where the majority of business has shifted into a digital space, tracking your marketing performance is more important than ever. This is a perfect time to evaluate your current tracking process or develop one to implement for your organization. It takes a little bit of time and research to get your baselines, depending on what platform you use for distribution and tracking, but once you have the data, you’ll be ready to track change over time!
Marketing Must Go On: Preparing for the "New Normal" [Join the Movement]
I hope you and your loved ones are well and staying safe.
In this post, I'd like to expand upon the recent Pittsburgh Technology Council One Mic Stand interview I did with Jonathan Kersting (thanks!) on April 14th.
Make Your Marketing Count: 6 Steps on [HOW to Start Today]
One of the critical challenges I continue to hear from leaders of B2B companies is that they have little to no idea of how much any marketing campaign generates in orders and profits. Lots of great reports, but the bottom line is that we can't seem to correlate effort to payback. "Make Your Marketing Count" is all about accountability, responsibility, and results.
3 Tips on What to Do to “Make Your Marketing Count”
Last week, in my previous blog, I talked about the WHY of Making Your Marketing Count. This week, we’ll dive into the WHAT, and next week we'll look at the HOW.
In my career, I learned a few lessons the hard way:
- Understanding the magnitude of the growth challenge
- Focusing quickly on what I could influence, and
- Developing and executing on SMART objectives.
Below, we'll take an in-depth look at each of those factors.
