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LEVY supports your mission to grow faster, enter new markets and launch new products or services. It enables us to think strategically to lay a solid foundation, focus sharply with the best tools and processes available, and act quickly to deliver results.
Posts by
Francois Gau
Not sure how to track your marketing campaigns? Here are the top 5 KPIs for Marketers
In a world where the majority of business has shifted into a digital space, tracking your marketing performance is more important than ever. This is a perfect time to evaluate your current tracking process or develop one to implement for your organization. It takes a little bit of time and research to get your baselines, depending on what platform you use for distribution and tracking, but once you have the data, you’ll be ready to track change over time!
Marketing Must Go On: Preparing for the "New Normal" [Join the Movement]
I hope you and your loved ones are well and staying safe.
In this post, I'd like to expand upon the recent Pittsburgh Technology Council One Mic Stand interview I did with Jonathan Kersting (thanks!) on April 14th.
Make Your Marketing Count: 6 Steps on [HOW to Start Today]
3 Tips on What to Do to “Make Your Marketing Count”
Last week, in my previous blog, I talked about the WHY of Making Your Marketing Count. This week, we’ll dive into the WHAT, and next week we'll look at the HOW.
In my career, I learned a few lessons the hard way:
- Understanding the magnitude of the growth challenge
- Focusing quickly on what I could influence, and
- Developing and executing on SMART objectives.
Below, we'll take an in-depth look at each of those factors.
3 Reasons Why you Should Make your Marketing Count
About seven years ago, at a previous employer, my team and I were leading one of the most significant programs launched in the industry. It was disruptive, utterly different than any other competitor's offering, and aimed at an emerging demographic we weren't used to communicating with at the time.
Strategic Marketing: 4 Steps to a Balanced Approach [2020]
Growing in slow to uncertain market conditions calls for a balanced approach
Throughout my career, I had the privilege to interact with many leaders in the Industrial/Manufacturing sector. Our discussions on business conditions netted one common theme: We need more growth. The underlying question was: "How do we break away?"
The 6 Marketing Metrics Your Boss Actually Cares About
As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates… and the list goes on and on. When the time comes to present the impact of your marketing efforts to your boss, you can’t present him or her with everything you measure.
What Building Blocks Do You Need to Accomplish Your Goals?
Here we are, already in the second month of 2020 and it feels like January was a blur. Anyone else feel the same? Some of you are only now thinking through your goals for the year now that you've settled in after a nice holiday break and annual meetings galore that filled your calendars. Goal setting can mean a variety of different things, whether it's a personal goal or professional goal. In this article, I'll be covering the strategy for your professional goals, but the same theory can apply to you personally as well.
