Blog

Francois Gau

Francois Gau

Recent Posts

Recovery is near: Is it going to be V-Shaped or U-Shaped?  [It Depends]

 

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Join the Movement #marketingmustgoon

 

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Marketing Must Go On: Preparing for the "New Normal" [Join the Movement]

I hope you and your loved ones are well and staying safe. In this post, I'd like to expand upon the recent Pittsburgh Technology Council One Mic Stand interview I did with Jonathan Kersting (thanks!) on April 14th.

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Make Your Marketing Count: 6 Steps on [HOW to Start Today]

One of the critical challenges I continue to hear from leaders of B2B companies is that they have little to no idea of how much any marketing campaign generates in orders and profits. Lots of great reports, but the bottom line is that we can't seem to correlate effort to payback. "Make Your...

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3 Tips on What to Do to “Make Your Marketing Count”

Last week, in my previous blog, I talked about the WHY of Making Your Marketing Count. This week, we’ll dive into the WHAT, and next week we'll look at the HOW.In my career, I learned a few lessons the hard way: Understanding the magnitude of the growth challenge Focusing quickly on what I...

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3 Reasons Why you Should Make your Marketing Count

  About seven years ago, at a previous employer, my team and I were leading one of the most significant programs launched in the industry. It was disruptive, utterly different than any other competitor's offering, and aimed at an emerging demographic we weren't used to communicating with at the...

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Strategic Marketing: 4 Steps to a Balanced Approach [2020]

Growing in slow to uncertain market conditions calls for a balanced approach Throughout my career, I had the privilege to interact with many leaders in the Industrial/Manufacturing sector. Our discussions on business conditions netted one common theme: We need more growth. The underlying...

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How to Elevate Your Budget: Marketing Automation Can Help

How can marketing automation impact my marketing and sales plans? In truth, marketing automation is an enabler, not THE answer. I’d like to break this question into three parts: planning, staffing, and executing.

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Market Mapping & In-Depth Market Research Bridge Gap Between B2B Marketing & Sales

  Are you hearing or thinking about the following at work? We have too many unqualified leads from our campaigns. Sales teams are frustrated spending too much time chasing low probability prospects. We don’t have enough leads from our campaign, and it seems like we are ineffective in reaching...

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The need to Replicate the Instant Gratification Experience

Since 2005, the beginning of the Digital Era, change has been sweeping through the manufacturing world at a pace rarely seen before, and those changes have accelerated tremendously over the past five years. As a result, the shop floor is becoming increasingly automated, as is the sales process...

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