A couple of weeks ago, I had the pleasure to accompany Dan Villemaire, President of C&M Precision Tech to our first trade show post-COVID.
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The customer’s digital journey begins early. In fact, much earlier than ever before due to 3 major forces converging:
After watching the recent Super Bowl, I began thinking about the similarities between running a successful football team and converting prospects to customers.
Quoting the excellent work of James L. Heskett and team in the article “Putting the Service-Profit Chain to Work"
Customers Can’t Come to You? You Can’t Visit Customers? Now What?
Time to Rethink Importance of Face-to-Face Meetings
by Francois Gau
In a world where the majority of business has shifted into a digital space, tracking your marketing performance is more important than ever. This is a perfect time to evaluate your current tracking process or develop one to implement for your organization. It takes a little bit of time and research to get your baselines, depending on what platform you use for distribution and tracking, but once you have the data, you’ll be ready to track change over time!
I hope you and your loved ones are well and staying safe.
In this post, I'd like to expand upon the recent Pittsburgh Technology Council One Mic Stand interview I did with Jonathan Kersting (thanks!) on April 14th.