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Not sure how to track your marketing campaigns? Here are the top 5 KPIs for Marketers

In a world where the majority of business has shifted into a digital space, tracking your marketing performance is more important than ever. This is a perfect time to evaluate your current tracking process or develop one to implement for your organization. It takes a little bit of time and research to get your baselines, depending on what platform you use for distribution and tracking, but once you have the data, you’ll be ready to track change over time!

Picture of Francois Gau Francois Gau Jun 9, 2020 9:52:34 AM

Value of Social Media in B2B Marketing

Social Media Can Provide Value to Manufacturers

Among manufacturers these days, there’s debate about whether LinkedIn, Facebook and Twitter add value to marketing campaigns. In a nutshell, there’s value in using all three platforms as complements to traditional marketing strategies and tactics, as well as having a Blog page on your website that you update regularly. Social media channels can also serve as convenient portals for customer service.

Picture of Francois Gau Francois Gau Nov 1, 2018 10:30:01 AM
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