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ROMI

Not sure how to track your marketing campaigns? Here are the top 5 KPIs for Marketers

In a world where the majority of business has shifted into a digital space, tracking your marketing performance is more important than ever. This is a perfect time to evaluate your current tracking process or develop one to implement for your organization. It takes a little bit of time and research to get your baselines, depending on what platform you use for distribution and tracking, but once you have the data, you’ll be ready to track change over time!

Picture of Francois Gau Francois Gau Jun 9, 2020 9:52:34 AM

How to Operate During a Crisis: Tips & Resources for Businesses

Because Marketing Must Go On, here are some tips and resources related to leadership, communications and operations that we've found useful over the past few weeks.

They touch on and prioritize some of the core values we hold at LEVY and that we've used to guide our decisions during this challenging time: stability, quality, value and efficiency. By focusing on these values as we seek answers, we've found it easier to identify what solutions work best for us and our customers. 

We hope that they will help you to make your business thrive and make your marketing count.

Picture of Amanda Uhme Amanda Uhme Apr 14, 2020 12:24:20 PM

Make Your Marketing Count: 6 Steps on [HOW to Start Today]

One of the critical challenges I continue to hear from leaders of B2B companies is that they have little to no idea of how much any marketing campaign generates in orders and profits. Lots of great reports, but the bottom line is that we can't seem to correlate effort to payback. "Make Your Marketing Count" is all about accountability, responsibility, and results.
Picture of Francois Gau Francois Gau Mar 23, 2020 6:40:31 PM

3 Tips on What to Do to “Make Your Marketing Count”


Last week, in my previous blog, I talked about the WHY of Making Your Marketing Count. This week, we’ll dive into the WHAT, and next week we'll look at the HOW.

In my career, I learned a few lessons the hard way:

  • Understanding the magnitude of the growth challenge
  • Focusing quickly on what I could influence, and
  • Developing and executing on SMART objectives.

Below, we'll take an in-depth look at each of those factors.

Picture of Francois Gau Francois Gau Mar 16, 2020 3:15:47 PM

3 Reasons Why you Should Make your Marketing Count

 

About seven years ago, at a previous employer, my team and I were leading one of the most significant programs launched in the industry. It was disruptive, utterly different than any other competitor's offering, and aimed at an emerging demographic we weren't used to communicating with at the time.

Picture of Francois Gau Francois Gau Mar 7, 2020 8:01:57 AM

Want to Make the Most out of Your Marketing Budget? Here are 7 Simple Ways.

It's your first day back from your blissful holiday break and you're sipping your hot coffee and then BAM...your boss hands you your annual budget. You thought you had more time to ease into the new year, but alas it is time to get back to work. How could you possibly get all of your marketing initiatives done with the number that was just dropped on your desk you ask? We’ve put together some tips on how to make the most of your marketing budget. In this post, you’ll learn:

Picture of Amanda Uhme Amanda Uhme Jan 6, 2020 2:11:58 PM

What Is ROMI?

How Does It Drive Top-Line Growth?

A 3-Step Methodology

ROMI or Return on Marketing Investment is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing dollars invested. Quite simply, ROMI is the cash flow you’ve generated for every dollar spent on marketing.

Picture of Francois Gau Francois Gau May 1, 2019 10:29:47 AM

Value of Social Media in B2B Marketing

Social Media Can Provide Value to Manufacturers

Among manufacturers these days, there’s debate about whether LinkedIn, Facebook and Twitter add value to marketing campaigns. In a nutshell, there’s value in using all three platforms as complements to traditional marketing strategies and tactics, as well as having a Blog page on your website that you update regularly. Social media channels can also serve as convenient portals for customer service.

Picture of Francois Gau Francois Gau Nov 1, 2018 10:30:01 AM
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