Blog

How Lead Scoring Help You Win at CONVERTING PROSPECTS into CUSTOMERS

As human beings, we love to keep score because it fulfills a primal need to compare ourselves to others. Am I “better” than him or her? What must I do to “catch up?” Or is he or she the one who needs to “catch up” to me? Although keeping score can have negative consequences in professional and personal relationships alike, when it comes to marketing automation keeping score – Lead Scoring – can help you accelerate the time it takes to convert a prospect into a customer.

Virtual Tour Makes Meaningful Connections Possible During Pandemic & Beyond

Customers Can’t Come to You? You Can’t Visit Customers? Now What?

Time to Rethink Importance of Face-to-Face Meetings   

by Francois Gau

LEVY Becomes a Platinum HubSpot Solutions Partner

A reason to celebrate - reaching platinum tier status as a HubSpot solutions partner.

Marketing Must Go On: Preparing for the "New Normal" [Join the Movement]

I hope you and your loved ones are well and staying safe.

In this post, I'd like to expand upon the recent Pittsburgh Technology Council One Mic Stand interview I did with Jonathan Kersting (thanks!) on April 14th.

How to Operate During a Crisis: Tips & Resources for Businesses

Because Marketing Must Go On, here are some tips and resources related to leadership, communications and operations that we've found useful over the past few weeks.

They touch on and prioritize some of the core values we hold at LEVY and that we've used to guide our decisions during this challenging time: stability, quality, value and efficiency. By focusing on these values as we seek answers, we've found it easier to identify what solutions work best for us and our customers. 

We hope that they will help you to make your business thrive and make your marketing count.

Importance of Marketing Right Now, [4 Tips]

It’s impossible to sugarcoat; things are unsteady for so many of our fellow neighbors, friends, colleagues, communities, and peers right now. The current Coronavirus pandemic is uncharted territory leaving many individuals and businesses in fear for what’s to come and weary of what the future looks like. 

Do You Need to Boost Your Traditional Marketing? Here Are 4 Digital Tactics to Help

You don't need me to tell you that things are changing quickly these days. We're all seeing trade events get canceled and new business meetings moved to video conferences. But one thing hasn't changed: the need to reach coworkers, customers and prospects with specific, meaningful communication, regardless of the channel.

Make Your Marketing Count: 6 Steps on [HOW to Start Today]

3 Tips on What to Do to “Make Your Marketing Count”

Last week, in my previous blog, I talked about the WHY of Making Your Marketing Count. This week, we’ll dive into the WHAT, and next week we'll look at the HOW.

In my career, I learned a few lessons the hard way:

• Understanding the magnitude of the growth challenge
• Focusing quickly on what I could influence, and
• Developing and executing on SMART objectives.

Below, we'll take an in-depth look at each of those factors.

3 Reasons Why you Should Make your Marketing Count

About seven years ago, at a previous employer, my team and I were leading one of the most significant programs launched in the industry. It was disruptive, utterly different than any other competitor's offering, and aimed at an emerging demographic we weren't used to communicating with at the time.