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Market Mapping

Make Your Marketing Count: 6 Steps on [HOW to Start Today]

One of the critical challenges I continue to hear from leaders of B2B companies is that they have little to no idea of how much any marketing campaign generates in orders and profits. Lots of great reports, but the bottom line is that we can't seem to correlate effort to payback. "Make Your Marketing Count" is all about accountability, responsibility, and results.
Picture of Francois Gau Francois Gau Mar 23, 2020 6:40:31 PM

3 Tips on What to Do to “Make Your Marketing Count”


Last week, in my previous blog, I talked about the WHY of Making Your Marketing Count. This week, we’ll dive into the WHAT, and next week we'll look at the HOW.

In my career, I learned a few lessons the hard way:

  • Understanding the magnitude of the growth challenge
  • Focusing quickly on what I could influence, and
  • Developing and executing on SMART objectives.

Below, we'll take an in-depth look at each of those factors.

Picture of Francois Gau Francois Gau Mar 16, 2020 3:15:47 PM

3 Reasons Why you Should Make your Marketing Count

 

About seven years ago, at a previous employer, my team and I were leading one of the most significant programs launched in the industry. It was disruptive, utterly different than any other competitor's offering, and aimed at an emerging demographic we weren't used to communicating with at the time.

Picture of Francois Gau Francois Gau Mar 7, 2020 8:01:57 AM

Strategic Marketing: 4 Steps to a Balanced Approach [2020]

Growing in slow to uncertain market conditions calls for a balanced approach

Throughout my career, I had the privilege to interact with many leaders in the Industrial/Manufacturing sector. Our discussions on business conditions netted one common theme: We need more growthThe underlying question was: "How do we break away?"

Picture of Francois Gau Francois Gau Mar 3, 2020 1:00:00 PM

Bridging the Gap Between B2B Marketing & Sales is a 6-Step Process

Traditionally, marketing has been a process that’s largely creative and intuitive. There’s still plenty of room for compelling visual images and persuasive text, but the increased availability of software that quantifies market conditions and customer behavior has infused marketing with much-needed data on which to base strategies and tactics.  To dig deeper into this topic of critical importance, click below to download our white paper and brochure.

Picture of Francois Gau Francois Gau Feb 18, 2019 11:34:12 AM

Bridging B2B Market & Sales Requires New Ways

To eliminate the disconnect between marketing (creating awareness) and sales (generating leads & turning prospects into customers), it’s necessary to make Marketing Automation (MA) the focus of your promotional strategies. Learn more by downloading our easy-to-read white paper and brochure, which contain diagrams and other illustrations that should help you see how you can get more bang for your marketing bucks.

Picture of Francois Gau Francois Gau Jan 8, 2019 11:33:46 AM

B2B Market & Sales is Essential to Your Success

  • Frustrated by chasing too many unqualified prospects?
  • Campaigns not yielding enough leads? Spending a lot on digital marketing but don’t rank high on search engines?
  • Don’t know how much your campaigns are generating in orders and profits?

If any of those questions apply to you, it’s time to make your marketing dollars count by bridging the gap between marketing and sales. Learn more by downloading our white paper and brochure that are content-rich, yet easy to digest.

Picture of Francois Gau Francois Gau Dec 17, 2018 2:39:09 PM
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