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Last week, in my previous blog, I talked about the WHY of Making Your Marketing Count. This week, we’ll dive into the WHAT, and next week we'll look at the HOW.
In my career, I learned a few lessons the hard way:
- Understanding the magnitude of the growth challenge
- Focusing quickly on what I could influence, and
- Developing and executing on SMART objectives.
Below, we'll take an in-depth look at each of those factors.
About seven years ago, at a previous employer, my team and I were leading one of the most significant programs launched in the industry. It was disruptive, utterly different than any other competitor's offering, and aimed at an emerging demographic we weren't used to communicating with at the time.
Growing in slow to uncertain market conditions calls for a balanced approach
Throughout my career, I had the privilege to interact with many leaders in the Industrial/Manufacturing sector. Our discussions on business conditions netted one common theme: We need more growth. The underlying question was: "How do we break away?"
Traditionally, marketing has been a process that’s largely creative and intuitive. There’s still plenty of room for compelling visual images and persuasive text, but the increased availability of software that quantifies market conditions and customer behavior has infused marketing with much-needed data on which to base strategies and tactics. To dig deeper into this topic of critical importance, click below to download our white paper and brochure.
To eliminate the disconnect between marketing (creating awareness) and sales (generating leads & turning prospects into customers), it’s necessary to make Marketing Automation (MA) the focus of your promotional strategies. Learn more by downloading our easy-to-read white paper and brochure, which contain diagrams and other illustrations that should help you see how you can get more bang for your marketing bucks.
- Frustrated by chasing too many unqualified prospects?
- Campaigns not yielding enough leads? Spending a lot on digital marketing but don’t rank high on search engines?
- Don’t know how much your campaigns are generating in orders and profits?
If any of those questions apply to you, it’s time to make your marketing dollars count by bridging the gap between marketing and sales. Learn more by downloading our white paper and brochure that are content-rich, yet easy to digest.