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B2B Marketing & Sales
So, you've learned all about the metrics that make your marketing count. You've used the marketing calculator to determine the makeup of your funnel that will get you to your sales goal for the year. You have the (sometimes daunting) number of impressions you'll need to get started and to put you on the path for success further down the funnel.
Growing in slow to uncertain market conditions calls for a balanced approach
Throughout my career, I had the privilege to interact with many leaders in the Industrial/Manufacturing sector. Our discussions on business conditions netted one common theme: We need more growth. The underlying question was: "How do we break away?"
Are you hearing or thinking about the following at work?
- We have too many unqualified leads from our campaigns. Sales teams are frustrated spending too much time chasing low probability prospects.
- We don’t have enough leads from our campaign, and it seems like we are ineffective in reaching the right prospects.
- We don’t rank very high in search engines, but we spend a lot of money on digital marketing.
We have no idea how much any campaign generates in orders and profits. Lots of great reports, but the bottom line is we can’t seem to correlate effort to payback.
Sound familiar? If so, you’re not alone...
Since 2005, the beginning of the Digital Era, change has been sweeping through the manufacturing world at a pace rarely seen before, and those changes have accelerated tremendously over the past five years.
As a result, the shop floor is becoming increasingly automated, as is the sales process with the growing use of marketing automation software platforms such as HubSpot. Both of those changes are largely the result of improvements in computer technology, including the internet of things (IoT), machine learning, AI… which is accelerating the pace of automation, and The Amazon Experience.
Traditionally, marketing has been a process that’s largely creative and intuitive. There’s still plenty of room for compelling visual images and persuasive text, but the increased availability of software that quantifies market conditions and customer behavior has infused marketing with much-needed data on which to base strategies and tactics. To dig deeper into this topic of critical importance, click below to download our white paper and brochure.
To eliminate the disconnect between marketing (creating awareness) and sales (generating leads & turning prospects into customers), it’s necessary to make Marketing Automation (MA) the focus of your promotional strategies. Learn more by downloading our easy-to-read white paper and brochure, which contain diagrams and other illustrations that should help you see how you can get more bang for your marketing bucks.
- Frustrated by chasing too many unqualified prospects?
- Campaigns not yielding enough leads? Spending a lot on digital marketing but don’t rank high on search engines?
- Don’t know how much your campaigns are generating in orders and profits?
If any of those questions apply to you, it’s time to make your marketing dollars count by bridging the gap between marketing and sales. Learn more by downloading our white paper and brochure that are content-rich, yet easy to digest.