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The days are flying by, and time seems to be slipping through your fingers when you’re trying to market your company as a one-member marketing team. While keeping up with the competition is your bread and butter, the idea of introducing more software, technology, and systems to keep up just seems like too much to handle, right? Wrong.
What is Marketing Automation?
Marketing automation is a business process that uses online software platforms and related technologies to assist marketers with automating processes throughout the sales cycle, or buyer’s journey as it’s increasingly called these days. Marketing automation software can reduce time and effort by eliminating repetitive tasks.
It's your first day back from your blissful holiday break and you're sipping your hot coffee and then BAM...your boss hands you your annual budget. You thought you had more time to ease into the new year, but alas it is time to get back to work. How could you possibly get all of your marketing initiatives done with the number that was just dropped on your desk you ask? We’ve put together some tips on how to make the most of your marketing budget. In this post, you’ll learn:
Over the past few months, our team has been watching videos to earn HubSpot certifications in Inbound Marketing, Sales, and Marketing Automation Software. For me, it was both scary and exciting as I have not studied in the true sense of the word since my college days, and let's say that they were a while ago.
Every year, we challenge our Senior Art Director, Dan Kerekes, with creating a fresh, entertaining holiday card to wish our clients, vendors, and partners a happy holiday season. He always blows us away with a handful of Manufacturing + Tech-inspired designs and our staff votes to choose the winner.
When my husband, Francois, and I meet new people at business functions or parties, they ask us what we do. Usually, we tell them we own a marketing firm in Downtown Pittsburgh, and they don’t ask additional questions.
In these times of having so much information at our fingertips (too much in many people’s opinions), it’s easy to create content. It’s more challenging, however, to develop content that people want to read, and which helps you achieve increases in traffic to your website, including clicks, opt-ins, conversions, sales, likes and mentions. It also helps prospects and customers alike get to know you better as an individual and become more likely to become a customer or client.
Are you hearing or thinking about the following at work?
- We have too many unqualified leads from our campaigns. Sales teams are frustrated spending too much time chasing low probability prospects.
- We don’t have enough leads from our campaign, and it seems like we are ineffective in reaching the right prospects.
- We don’t rank very high in search engines, but we spend a lot of money on digital marketing.
We have no idea how much any campaign generates in orders and profits. Lots of great reports, but the bottom line is we can’t seem to correlate effort to payback.
Sound familiar? If so, you’re not alone...
As a social media ambassador for many of our clients and ourselves, I often sense our clients’ hesitation to be on social media platforms except LinkedIn. In our world of industrial and tech companies, the primary marketing tool is promoting products and services, usually through trade media. LinkedIn seems like a natural extension of that.