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3 Reasons Why you Should Make your Marketing Count

 

About seven years ago, at a previous employer, my team and I were leading one of the most significant programs launched in the industry. It was disruptive, utterly different than any other competitor's offering, and aimed at an emerging demographic we weren't used to communicating with at the time.

Picture of Francois Gau Francois Gau Mar 7, 2020 8:01:57 AM

Strategic Marketing: 4 Steps to a Balanced Approach [2020]

Growing in slow to uncertain market conditions calls for a balanced approach

Throughout my career, I had the privilege to interact with many leaders in the Industrial/Manufacturing sector. Our discussions on business conditions netted one common theme: We need more growthThe underlying question was: "How do we break away?"

Picture of Francois Gau Francois Gau Mar 3, 2020 1:00:00 PM

The 6 Marketing Metrics Your Boss Actually Cares About

As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates… and the list goes on and on. When the time comes to present the impact of your marketing efforts to your boss, you can’t present him or her with everything you measure.

Picture of Francois Gau Francois Gau Feb 17, 2020 9:00:00 AM

How to Make Peace Between Marketing and Sales

Why it's crucial to get your marketing and sales teams rowing in the same direction and how to do it.

The relationship between marketing and sales departments is often wrought with competition, disputes over credit and finger pointing. Who isn't pulling their weight? Who gets to claim what sale and when? Who is taking priority in decisions and, most importantly, budget? 

Picture of Amanda Uhme Amanda Uhme Feb 10, 2020 12:57:18 PM

What Building Blocks Do You Need to Accomplish Your Goals?

Here we are, already in the second month of 2020 and it feels like January was a blur. Anyone else feel the same? Some of you are only now thinking through your goals for the year now that you've settled in after a nice holiday break and annual meetings galore that filled your calendars. Goal setting can mean a variety of different things, whether it's a personal goal or professional goal. In this article, I'll be covering the strategy for your professional goals, but the same theory can apply to you personally as well.

Picture of Francois Gau Francois Gau Feb 3, 2020 2:39:59 PM

4 Easy and Simple Ways to Implement Marketing Automation

The days are flying by, and time seems to be slipping through your fingers when you’re trying to market your company as a one-member marketing team. While keeping up with the competition is your bread and butter, the idea of introducing more software, technology, and systems to keep up just seems like too much to handle, right? Wrong.  

Emily McLaughlin Jan 20, 2020 9:00:00 AM

Marketing Automation: the What and Why It’s So Important

What is Marketing Automation?

Marketing automation is a business process that uses online software platforms and related technologies to assist marketers with automating processes throughout the sales cycle, or buyer’s journey as it’s increasingly called these days. Marketing automation software can reduce time and effort by eliminating repetitive tasks. 

Cathy Snyder Jan 13, 2020 9:00:00 AM

Want to Make the Most out of Your Marketing Budget? Here are 7 Simple Ways.

It's your first day back from your blissful holiday break and you're sipping your hot coffee and then BAM...your boss hands you your annual budget. You thought you had more time to ease into the new year, but alas it is time to get back to work. How could you possibly get all of your marketing initiatives done with the number that was just dropped on your desk you ask? We’ve put together some tips on how to make the most of your marketing budget. In this post, you’ll learn:

Picture of Amanda Uhme Amanda Uhme Jan 6, 2020 2:11:58 PM
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