Reading books, whether on your mobile device or in traditional hard copy format, is a great way to expand your horizons. All great leaders have their favorite books and gladly share with others the ones they've found most inspirational, or that contributed otherwise to their professional or personal development. We have our favorites, too.
LEVY supports your mission to grow faster, enter new markets and launch new products or services. It enables us to think strategically to lay a solid foundation, focus sharply with the best tools and processes available, and act quickly to deliver results.
Subscribe to the LEVY Blog
A reason to celebrate - reaching platinum tier status as a HubSpot solutions partner.
In a world where the majority of business has shifted into a digital space, tracking your marketing performance is more important than ever. This is a perfect time to evaluate your current tracking process or develop one to implement for your organization. It takes a little bit of time and research to get your baselines, depending on what platform you use for distribution and tracking, but once you have the data, you’ll be ready to track change over time!
So, you've learned all about the metrics that make your marketing count. You've used the marketing calculator to determine the makeup of your funnel that will get you to your sales goal for the year. You have the (sometimes daunting) number of impressions you'll need to get started and to put you on the path for success further down the funnel.
To help you plan your marketing activities, whether you're embarking on a new campaign or planning for a new fiscal year, we've developed a calculator that uses your goals and current activities.
When we talk about #MarketingMustGoOn, we know that it can sound intimidating. What do you say? How do you strike the right tone? Where are the lines between effective, aggressive and insensitive?
I hope you and your loved ones are well and staying safe.
In this post, I'd like to expand upon the recent Pittsburgh Technology Council One Mic Stand interview I did with Jonathan Kersting (thanks!) on April 14th.
Because Marketing Must Go On, here are some tips and resources related to leadership, communications and operations that we've found useful over the past few weeks.
They touch on and prioritize some of the core values we hold at LEVY and that we've used to guide our decisions during this challenging time: stability, quality, value and efficiency. By focusing on these values as we seek answers, we've found it easier to identify what solutions work best for us and our customers.
We hope that they will help you to make your business thrive and make your marketing count.