Blog

What Is ROMI?

How Does It Drive Top-Line Growth? A 3-Step Methodology ROMI or Return on Marketing Investment is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing dollars invested. Quite simply, ROMI is the cash flow you’ve generated for every dollar...

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The Case for Balanced Strategic Marketing

Growing in slow to uncertain market conditions calls for a balanced approach Throughout my career, I had the privilege to interact with many leaders in the Industrial/Manufacturing sector. Our discussions on business conditions netted one common theme: We need more growth. The underlying...

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Bridging the Gap Between B2B Marketing & Sales is a 6-Step Process

Traditionally, marketing has been a process that’s largely creative and intuitive. There’s still plenty of room for compelling visual images and persuasive text, but the increased availability of software that quantifies market conditions and customer behavior has infused marketing with...

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Bridging B2B Market & Sales Requires New Ways

To eliminate the disconnect between marketing (creating awareness) and sales (generating leads & turning prospects into customers), it’s necessary to make Marketing Automation (MA) the focus of your promotional strategies. Learn more by downloading our easy-to-read white paper and brochure, which...

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B2B Market & Sales is Essential to Your Success

Frustrated by chasing too many unqualified prospects? Campaigns not yielding enough leads? Spending a lot on digital marketing but don’t rank high on search engines? Don’t know how much your campaigns are generating in orders and profits? If any of those questions apply to you, it’s time to ...

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Value of Social Media in B2B Marketing

Social Media Can Provide Value to Manufacturers Among manufacturers these days, there’s debate about whether LinkedIn, Facebook and Twitter add value to marketing campaigns. In a nutshell, there’s value in using all three platforms as complements to traditional marketing strategies and tactics,...

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Why Manufacturers Need Social Media

Among manufacturers, especially closely-held companies in the $5 million-$50-million range, there’s a widespread belief among top and senior management that social media is irrelevant to them. Nothing could be further from the truth.

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Measuring Web Traffic 101

As a Manufacturer, Measuring Web Traffic Helps You Manage Website Development & Maintenance Because it’s possible to measure just about everything related to traffic on your website, you, as a manufacturer, can use web analytics to collect and analyze these pieces of data:

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