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LEVY supports your mission to grow faster, enter new markets and launch new products or services. It enables us to think strategically to lay a solid foundation, focus sharply with the best tools and processes available, and act quickly to deliver results.

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You've Got Your Top-of-Funnel Goal: Now What?

So, you've learned all about the metrics that make your marketing count. You've used the marketing calculator to determine the makeup of your funnel that will get you to your sales goal for the year. You have the (sometimes daunting) number of impressions you'll need to get started and to put you on the path for success further down the funnel.

Picture of Amanda Uhme Amanda Uhme Jun 2, 2020 11:13:31 AM

How to Operate During a Crisis: Tips & Resources for Businesses

Because Marketing Must Go On, here are some tips and resources related to leadership, communications and operations that we've found useful over the past few weeks.

They touch on and prioritize some of the core values we hold at LEVY and that we've used to guide our decisions during this challenging time: stability, quality, value and efficiency. By focusing on these values as we seek answers, we've found it easier to identify what solutions work best for us and our customers. 

We hope that they will help you to make your business thrive and make your marketing count.

Picture of Amanda Uhme Amanda Uhme Apr 14, 2020 12:24:20 PM

Importance of Marketing Right Now, [4 Tips]

It’s impossible to sugarcoat; things are unsteady for so many of our fellow neighbors, friends, colleagues, communities, and peers right now. The current Coronavirus pandemic is uncharted territory leaving many individuals and businesses in fear for what’s to come and weary of what the future looks like. 

Emily McLaughlin Apr 7, 2020 11:22:08 AM

Make Your Marketing Count: 6 Steps on [HOW to Start Today]

One of the critical challenges I continue to hear from leaders of B2B companies is that they have little to no idea of how much any marketing campaign generates in orders and profits. Lots of great reports, but the bottom line is that we can't seem to correlate effort to payback. "Make Your Marketing Count" is all about accountability, responsibility, and results.
Picture of Francois Gau Francois Gau Mar 23, 2020 6:40:31 PM

3 Tips on What to Do to “Make Your Marketing Count”


Last week, in my previous blog, I talked about the WHY of Making Your Marketing Count. This week, we’ll dive into the WHAT, and next week we'll look at the HOW.

In my career, I learned a few lessons the hard way:

  • Understanding the magnitude of the growth challenge
  • Focusing quickly on what I could influence, and
  • Developing and executing on SMART objectives.

Below, we'll take an in-depth look at each of those factors.

Picture of Francois Gau Francois Gau Mar 16, 2020 3:15:47 PM
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