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Why Manufacturers Need Social Media

Among manufacturers, especially closely-held companies in the $5 million-$50-million range, there’s a widespread belief among top and senior management that social media is irrelevant to them. Nothing could be further from the truth.

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Measuring Web Traffic 101

As a Manufacturer, Measuring Web Traffic Helps You Manage Website Development & Maintenance Because it’s possible to measure just about everything related to traffic on your website, you, as a manufacturer, can use web analytics to collect and analyze these pieces of data:

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