After watching the recent Super Bowl, I began thinking about the similarities between running a successful football team and converting prospects to customers.
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Quoting the excellent work of James L. Heskett and team in the article “Putting the Service-Profit Chain to Work"
By producing excellent content, you achieve these 4 benefits:
- Educate target audiences about the products and services you offer, and on relevant subjects related to those products or services
- Improve your SEO rankings
- Build backlinks to increase traffic to your website
- Complement your social media strategy
On any given subject, from technological innovation to fashion preferences to sports wagering, the common wisdom is often wrong. In line with this perception is the belief among top and senior management at companies of all sizes that owned media -- the websites, eNewsletters, digital catalogs and social platforms that companies create (often with assistance from a firm such as ours) to promote their products or services -- provides sufficient visibility among target audiences.
In this article:
- Online shopping is trending upward - quickly
- Why eCommerce is the future of shopping (B2B and B2C)
- How to get your products to the online marketplace in less time, with less budget
The move to online shopping has shifted steadily over the past decade, most dramatically since the beginning of COVID-19, and now accounts for nearly 35% of all buying done in the United States.
Customers Can’t Come to You? You Can’t Visit Customers? Now What?
Time to Rethink Importance of Face-to-Face Meetings
by Francois Gau
With summer in full swing, temperatures through the roof, and limited ability to socialize outside even if you want to brave the heat, it's the perfect time to settle down with your favorite streaming platform and have some indoor fun.
Reading books, whether on your mobile device or in traditional hard copy format, is a great way to expand your horizons. All great leaders have their favorite books and gladly share with others the ones they've found most inspirational, or that contributed otherwise to their professional or personal development. We have our favorites, too.