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Reading books, whether on your mobile device or in traditional hard copy format, is a great way to expand your horizons. All great leaders have their favorite books and gladly share with others the ones they've found most inspirational, or that contributed otherwise to their professional or personal development. We have our favorites, too.
Over the past few months, our team has been watching videos to earn HubSpot certifications in Inbound Marketing, Sales, and Marketing Automation Software. For me, it was both scary and exciting as I have not studied in the true sense of the word since my college days, and let's say that they were a while ago.
Every year, we challenge our Senior Art Director, Dan Kerekes, with creating a fresh, entertaining holiday card to wish our clients, vendors, and partners a happy holiday season. He always blows us away with a handful of Manufacturing + Tech-inspired designs and our staff votes to choose the winner.
When my husband, Francois, and I meet new people at business functions or parties, they ask us what we do. Usually, we tell them we own a marketing firm in Downtown Pittsburgh, and they don’t ask additional questions.
As a social media ambassador for many of our clients and ourselves, I often sense our clients’ hesitation to be on social media platforms except LinkedIn. In our world of industrial and tech companies, the primary marketing tool is promoting products and services, usually through trade media. LinkedIn seems like a natural extension of that.
