The process of adaptation within the marketplace is constant. Inbound marketing is the adaptive response to changes in the purchasing process. It can also help build your brand by giving you more online visibility. Once you start implementing Inbound Marketing as part of your larger marketing strategy, you’ll realize tremendous gains in brand equity.
LEVY supports your mission to grow faster, enter new markets and launch new products or services. It enables us to think strategically to lay a solid foundation, focus sharply with the best tools and processes available, and act quickly to deliver results.
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How Does It Drive Top-Line Growth?
A 3-Step Methodology
ROMI or Return on Marketing Investment is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing dollars invested. Quite simply, ROMI is the cash flow you’ve generated for every dollar spent on marketing.
Traditionally, marketing has been a process that’s largely creative and intuitive. There’s still plenty of room for compelling visual images and persuasive text, but the increased availability of software that quantifies market conditions and customer behavior has infused marketing with much-needed data on which to base strategies and tactics. To dig deeper into this topic of critical importance, click below to download our white paper and brochure.
To eliminate the disconnect between marketing (creating awareness) and sales (generating leads & turning prospects into customers), it’s necessary to make Marketing Automation (MA) the focus of your promotional strategies. Learn more by downloading our easy-to-read white paper and brochure, which contain diagrams and other illustrations that should help you see how you can get more bang for your marketing bucks.
- Frustrated by chasing too many unqualified prospects?
- Campaigns not yielding enough leads? Spending a lot on digital marketing but don’t rank high on search engines?
- Don’t know how much your campaigns are generating in orders and profits?
If any of those questions apply to you, it’s time to make your marketing dollars count by bridging the gap between marketing and sales. Learn more by downloading our white paper and brochure that are content-rich, yet easy to digest.
Social Media Can Provide Value to Manufacturers
Among manufacturers these days, there’s debate about whether LinkedIn, Facebook and Twitter add value to marketing campaigns. In a nutshell, there’s value in using all three platforms as complements to traditional marketing strategies and tactics, as well as having a Blog page on your website that you update regularly. Social media channels can also serve as convenient portals for customer service.
Among manufacturers, especially closely-held companies in the $5 million-$50-million range, there’s a widespread belief among top and senior management that social media is irrelevant to them. Nothing could be further from the truth.
As a manufacturer, measuring web Traffic Helps You Manage Website Development & Maintenance
Because it’s possible to measure just about everything related to traffic on your website, you, as a manufacturer, can use web analytics to collect and analyze these pieces of data: