AUTHOR

Francois Gau

Stories by Francois


B2B Marketing

Give with the Intent to Get

To make marketing count, “Give with the intent to get” and develop “Win-Win” relationships that last more than a few seconds on social media. 

Strategic Marketing Plan

Why Smart Messaging is the Wise Thing to Do

Marketers engage in smart messaging with the right personas to appeal to obtain a greater return on their investment in marketing activities.

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