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Amanda Uhme

You've Got Your Top-of-Funnel Goal: Now What?

So, you've learned all about the metrics that make your marketing count. You've used the marketing calculator to determine the makeup of your funnel that will get you to your sales goal for the year. You have the (sometimes daunting) number of impressions you'll need to get started and to put you on the path for success further down the funnel.

Picture of Amanda Uhme Amanda Uhme Jun 2, 2020 11:13:31 AM

How to Operate During a Crisis: Tips & Resources for Businesses

Because Marketing Must Go On, here are some tips and resources related to leadership, communications and operations that we've found useful over the past few weeks.

They touch on and prioritize some of the core values we hold at LEVY and that we've used to guide our decisions during this challenging time: stability, quality, value and efficiency. By focusing on these values as we seek answers, we've found it easier to identify what solutions work best for us and our customers. 

We hope that they will help you to make your business thrive and make your marketing count.

Picture of Amanda Uhme Amanda Uhme Apr 14, 2020 12:24:20 PM

How to Make Peace Between Marketing and Sales

Why it's crucial to get your marketing and sales teams rowing in the same direction and how to do it.

The relationship between marketing and sales departments is often wrought with competition, disputes over credit and finger pointing. Who isn't pulling their weight? Who gets to claim what sale and when? Who is taking priority in decisions and, most importantly, budget? 

Picture of Amanda Uhme Amanda Uhme Feb 10, 2020 12:57:18 PM

Want to Make the Most out of Your Marketing Budget? Here are 7 Simple Ways.

It's your first day back from your blissful holiday break and you're sipping your hot coffee and then BAM...your boss hands you your annual budget. You thought you had more time to ease into the new year, but alas it is time to get back to work. How could you possibly get all of your marketing initiatives done with the number that was just dropped on your desk you ask? We’ve put together some tips on how to make the most of your marketing budget. In this post, you’ll learn:

Picture of Amanda Uhme Amanda Uhme Jan 6, 2020 2:11:58 PM
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