Social Media Can Provide Value to Manufacturers

Among manufacturers these days, there’s debate about whether LinkedIn, Facebook and Twitter add value to marketing campaigns. In a nutshell, there’s value in using all three platforms as complements...

Among manufacturers, especially closely-held companies in the $5 million-$50-million range, there’s a widespread belief among top and senior management that social media is irrelevant to them. Nothing could be further from the truth.

As a Manufacturer, Measuring Web Traffic Helps You Manage Website Development & Maintenance

Because it’s possible to measure just about everything related to traffic on your website, you, as a manufacturer, can use web analytics to collect and...