What Is ROMI?

How Does It Drive Top-Line Growth? A 3-Step Methodology ROMI or Return on Marketing Investment is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing dollars invested. Quite simply, ROMI is the cash flow you’ve generated for every dollar...

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Value of Social Media in B2B Marketing

Social Media Can Provide Value to Manufacturers Among manufacturers these days, there’s debate about whether LinkedIn, Facebook and Twitter add value to marketing campaigns. In a nutshell, there’s value in using all three platforms as complements to traditional marketing strategies and tactics,...

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Measuring Web Traffic 101

As a Manufacturer, Measuring Web Traffic Helps You Manage Website Development & Maintenance Because it’s possible to measure just about everything related to traffic on your website, you, as a manufacturer, can use web analytics to collect and analyze these pieces of data:

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