Discover the winning strategies to grow your business and overcome potential slowdowns by playing to win and getting the right help.
AI revolutionizes B2B marketing. Adapting to AI, privacy, cybersecurity, and more will impact lead generation and coversion. Partner with GrowthHive...
Now is the time to do a “spring cleaning” of old, unengaged, and invalid contacts. Having a clean list can improve your probability of having strong...
Search engine optimization (SEO) has become more important than ever. SEO is a critical factor in determining the online visibility and success of...
It's recommended to review your website at least once a year, or whenever you are launching a new campaign or initiative, and to make updates as...
Are you ready for Google Analytics 4 (GA4)? Let us explain the steps needed to transition your website to Google Analytics 4.
Did you notice that it’s getting harder to get answers when reaching out to people, personally and professionally? It’s frustrating!
To make marketing count, “Give with the intent to get” and develop “Win-Win” relationships that last more than a few seconds on social media.
Utilizing the Power of Thirds for your Lead Generation is a great way to determine the type of marketing you want to pursue.
If the pandemic has taught us one thing, it is that there is no substitute for face-to-face contact when developing new business opportunities.
Inbound marketing – a business methodology that attracts customers by creating valuable content and experiences tailored to them -- is replacing...
As recently as several years ago, the term Inbound Marketing meant little or nothing to many manufacturers and distributors of industrial products....
Lead generation is the process of attracting and converting to customers people who have indicated an interest in your company’s products or services.
Here are a few tips that have worked for our network to sell your hottest commodity - employment opportunities
Working “IN your business” is spending time on the flow of daily activities. Working “ON your business” is investing time into critical thinking...
Marketers engage in smart messaging with the right personas to appeal to obtain a greater return on their investment in marketing activities.
Make the most of your marketing budget by planning, targeting the right audiences and markets, determining what to handle in-house or to outsource,...
Find out the three building blocks you need to crush those 2022+ goals.
Check out LEVY's holiday card designs throughout the ages. Thank your customers and wish them a happy holiday season with creative, industry-specific...
Tradeshows. Post-COVID meetings. Marketing. Selling. Connecting. Networking
When it comes to marketing automation keeping score – Lead Scoring – can help you accelerate the time it takes to convert a prospect into a customer.
If the objective is to communicate with all 3 target audiences at the same time to close a deal, we need to think outside the box by using SMART...
Similarities between running a successful football team and converting prospects to customers. A great model for Business Development Strategies.
People Experience (PX) drives Customer Excellence inside our firms which ultimately impacts Customer Experience (CX). In short, Service-Profit Chain!
“Excellent content” is a subjective term. What resonates with you may be different than what grabs my attention.
4 reasons why understanding the advantages of trade and business media relations complementing marketing activities can be beneficial to your...
Want to let your customers shop online? Don't have years to wait and hundreds of thousands of dollars to spend? Transform your existing catalog now!
Immersive 360° Virtual Tour for B2B. A safe and convenient tour of your facilities to anyone at any time. By using a combination of virtual and...
Top 8 Movies about Sales and Marketing. Check out our picks for the best movies and tv shows about modern marketing.
Top 10 Business Books You Should Read this Summer.
LEVY, a Pittsburgh-based full-service marketing firm, has achieved platinum tier status with HubSpot as a solutions partner.
This blog covers how to anticipate whichever shape the recovery is.
In a world where the majority of business has shifted into a digital space, tracking your marketing performance is more important than ever.
Generating impressions seem daunting? Figure out the most effective plan to reach your top-of-funnel goals based on your audience and messaging.
Curious about the definitions and metrics that define a marketing funnel? Check out our standardized definitions on how to make your marketing count.
This blog covers the #marketingmustgoon movement from tips to practical advice on leadership and poise during the pandemic or any crisis to come.
During times of downturn or crisis, being particular about what you say and how you say it is important. People are listening
In this blog, I take the recent interview I did with the PTC and add some depth on how to get ready for the rebound.
We've cultivated the most helpful resources we've found over the past few weeks and wanted to share them with you. Use them to make your marketing...
What does “Marketing Must Go On” mean to us and to our clients? Why marketing and communicating is even more critical during challenging times.
Find meaningful digital alternatives to traditional marketing when options become unavailable. Video conferencing with prospects, webinars vs...
In this last blog in the series, Francois will describe 6 steps on HOW to make your Marketing Count.
I this second of 3 blogs in the series, Francois will describe WHAT is critical to make your Marketing Count.
I this first of 3 blogs in the series, Francois will describe WHY it is critical tomake your Marketing Count.
It enables us to think strategically to lay a solid foundation, focus sharply with the best tools & processes available, & act quickly to deliver...
Learn what metrics your boss really cares about with examples and tools for implementation with your team.
Learn how and why you should unite your marketing and sales team to accomplish your goals, improve conversions and generate success.
Find out the three building blocks you need to crush those 2020 goals.
Marketing Automation can only help when two pre-requisites are in place: A plan and leadership. The rest is plain sailing.
Looking to implement a marketing automation tool for your 2020 campaign? Keep reading to learn more.
Marketing automation is a business process that uses online software platforms and related technologies to assist marketers with automating processes.
Over the past few months, our team has been watching videos to earn HubSpot certifications in Inbound Marketing, Sales, and Marketing Automation...
People ask us what we do. Usually, we tell them we own a marketing firm in Downtown Pittsburgh, & they don’t ask additional questions.
If you want people to read your blog post, it’s essential to be original, engaging, actionable, accurate, thought-provoking and emotional or humorous.
Most efficient way to make your marketing dollars count is to systematize the process for growing or maintaining market share & for entering new...
In our world of industrial and tech companies, the primary marketing tool is promoting products and services, usually through trade media.
We specialize in strategizing, creating, executing, and automating. As intern, LEVY has also added one more capability to its range of services:...
As millennials & Gen Z-ers become decision-makers, these digital natives expect the same speed & choice in B2B deals they get from instant...
A product that’s been upgraded or new to a market, 5 key factors that impact the probability of product success: 1. A properly implemented marketing...
Here’s a professional approach to SEO for reaching customers & prospects in a B2B environment. It includes creating search goals, establishing a...
Inbound marketing is the adaptive response to changes in the purchasing process. It can also help build your brand by giving you more online...
ROMI or Return on Marketing Investment: contribution to profit attributable to marketing(net marketing spending) divided by the marketing dollars...
Bridging the gap between B2B marketing and sales requires a methodical approach to defining markets and target audiences, giving prospects the tools...
Levy Industrial supports your mission to grow faster, enter new markets and launch new products or services. It enables us to think strategically to...
Levy Industrial supports your mission to grow faster, enter new markets and launch new products or services. It enables us to think strategically to...
Social Media Can Provide Value to Manufacturers – Among manufacturers these days, there’s debate about whether LinkedIn, Facebook and Twitter add...
3 reasons why industrial companies need to embrace digital marketing
Simple tips to improve web traffic, drive leads and generate sales.